Using a leading grid we had to design the first page of a magazine article. My article was called "Open Letter to Design Students Everywhere" by Jessica Helfand. The article would be
published in a design magazine. Typographic grids control the visual
organization of the page space by supplying a particular kind of
structure developed for typographic organization. This structure
consists of margins, alleys, grid fields, and intersection points. Grids
allow the designer to codify groups of typographic information. This
process of codification allows the viewer to proceed through a complex
page environment, tracking information in a seamless, linear manner.
A good grid forces order onto the layout and so acts as an orienting
device enabling the reader to knows where to look for information and to
understand its relative importance. Just as importantly the grid works
on an aesthetic level. The readers might not consciously be aware of it,
but subliminally they pick up on the fact that everything is well
ordered and in its place. If a picture juts fractionally into the column
next to it something seems to be slightly amiss, but if the lines of
text align neatly across the columns on a page some fundamental and
reassuring logic seems to be at work.
The overall design should be typographically beautiful, simple without being simplistic, have a clear
hierarchy, an attention to detail. It needs to be interesting,
inviting, dynamic. Only the finest typography will be accepted.