Madonna's New Urge

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Created: 08/14/10
Last Edited: 12/04/12
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The deliverable was to create a new product for an established business and the first promotional piece. After choosing Madonna, the real question was, just how do you top the queen of sexy?
  • MADONNA'S NEW URGE
    The challenge was to create a new product for an established business and the first promotional piece. The concept for her first promotion, Urge, is a circus runway show. Greetings with the midget, ringmaster and flying acrobats high above you. All the while a beautiful showcase of sophisticated models and luscious lingeriĆ©. The execution of the catalogue included an accordion fold structure, use of recycled material, deconstructed typography and photo tip ins.


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