- MADONNA'S NEW URGE
The challenge was to create a new product for an established business and the first promotional piece. The concept for her first promotion, Urge, is a circus runway show. Greetings with the midget, ringmaster and flying acrobats high above you. All the while a beautiful showcase of sophisticated models and luscious lingerié. The execution of the catalogue included an accordion fold structure, use of recycled material, deconstructed typography and photo tip ins.