Mack & Tosh Packaging

Mack & Tosh is an apple company I created that fuses vintage and modern ideologies in their business approach. To keep the antique aesthetic, I designed a logo that would appeal to an older demographic yet appeal to a new, younger demographic. I chose contemporary colors with a vintage typeface and shape with flourishes to add to the retro aesthetic. On the packaging, I chose cliche lines one might hear from their mother or grandmother and integrated typographically throughout the package to help the package stand out on the shelves, next to it's competitors.