The MSU Surplus Store is a huge deal in the Greater Michigan Area. People come from miles to stand in line, just so they can discover deals on items. "One mans junk is another mans treasure."
After walking around the MSU Surplus Store, taking hundreds of pictures, and finding one random item to buy under $5, my inspiration was an old lamp shade. The texture and off white vintage look made for great company.
I drew out a few sketches and put my ideas to work in InDesign. There I developed the idea of a three different print ads, for three treasures, for a very good deal. "Now that's a pretty good deal."