- Mountain Dew:Lacrosse
- Client: Pepsico,USA
Brand: Mountain Dew
Agency: Tracey Locke, Wilton, CT
Build awareness of the Mountain Dew brand by associating it with the tough, energetic, fast paced sport of Lacrosse. The overall look needed to be visually impactful and relevant to the target consumer age group (males 18yrs+ with key interests in sports, gaming, and anime).