MHTN Architects, one of the largest architectural firms in the state of Utah, came to Modern 8 desiring a rebrand and an update to their previous identity, to signal change and forward momentum.
The new identity maintains equity from the previous logo while giving it a more up-to-date, progressive feel, appropriate for the new brand direction. Truncated letterforms create a unique symbol while communicating the company name and maintaining similarity to the previous logo. A custom-lettered logotype feels reminiscent of architectural hand-lettering. We also developed a new tagline "Vision made real" which encapsulates much of the core brand message in one simple, easy-to-remember phrase.