MCHS: identity - part 1

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Created: 11/19/12
Last Edited: 11/19/12
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Description
Development of standards and tools for producing visual materials representing the new identity for Mayo Clinic Health System. Identity System: primary logo, grid systems, rule of thirds, brand safe area, legal block, color palette, color usage, typography for print and digital. Identity Program: sub-brands, service relationships, stock templates, specialty items, uniforms, stationery system, photo ID, vehicle graphics, co-branding, express care identity. Advertising: guidelines, sample templates.

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