MBUSA.com Brand Experience

Info
Statistics
Created: 06/09/12
Last Edited: 10/27/12
1049
18
0
Description
The Marketing group at MBUSA challenged the in-house team, to design the MBUSA Lifestyle section within 2-weeks. The design was required to bring together facets of the Mercedes-Benz lifestyle: Fashion, Golf, Auto Shows, Heritage and Owner Benefits.

By utilizing existing architecture and assets and working closely with the mbusa.com internal IT department, we were able to bring together seemingly disparate parts for a successful design.

-decommissioned-
Project Info
Owners
Credits
Darryl Ligasan
Tags
  • MBUSA.com Brand Experience
    Microsite
  • Roles: UX, visual design, project management
  • Site map & Wireframes - Nailing down the content
  • The homepage was the gateway to all of the facets of the lifestyle section: Fashion, Golf, Auto Shows, Heritage and Owner Benefits.

    The rotating hero graphic gave prominence to each sub section.
  • Fashion Week Hero Graphic
  • Heritage Hero Graphic
  •  Each section was designed in a similar format: Large hero graphic with panels that expanded to reveal additional information pertaining to each section. Most sections had a gallery which housed video and photos. 

Discuss This Project: ( Comments)

You must to join the conversation.