MBUSA.com Brand Experience

Created: 06/09/12
Last Edited: 10/27/12
The Marketing group at MBUSA challenged the in-house team, to design the MBUSA Lifestyle section within 2-weeks. The design was required to bring together facets of the Mercedes-Benz lifestyle: Fashion, Golf, Auto Shows, Heritage and Owner Benefits.

By utilizing existing architecture and assets and working closely with the mbusa.com internal IT department, we were able to bring together seemingly disparate parts for a successful design.

Project Info
Darryl Ligasan
  • Microsite
  • Roles: UX, visual design, project management
  • Site map & Wireframes - Nailing down the content
  • The homepage was the gateway to all of the facets of the lifestyle section: Fashion, Golf, Auto Shows, Heritage and Owner Benefits.

    The rotating hero graphic gave prominence to each sub section.
  • Fashion Week Hero Graphic
  • Heritage Hero Graphic
  • ¬†Each section was designed in a similar format: Large hero graphic with panels that expanded to reveal additional information pertaining to each section. Most sections had a gallery which housed video and photos.¬†

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