M&M's Package Redesign

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Created: 04/02/13
Last Edited: 04/19/13
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Description
Redesign of M&M's Packaging and Identity
  • This redesign is based off the M&M candy itself. My goal for the project was to make a package that sealed easier and allowed for more control to be given to the consumer. The packages organize the candies by color and are connected to each other on tear able strips allowing for the consumer to choose their color and make a more conscious decision on how many they want. The opening is also tear able and allows for the consumer to be more in control of how many candies they are eating. The half cylinder package fits comfortably in to almost any hand. 

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