Lyrical Sanctuary Campaign
Once a month, Lyrical Sacntuary invites students and community members alike to share ideas through the medium of rap, poetry, prose and other performance styles, alongside a featured Hip Hop artist.
This brochure covers the Spring 2012 event series and promotes each month’s featured guest. The target market for this piece is college-age students. I aimed to design it in a youthful and bold way. I also incorporated the front illustration’s graphic qualities within the piece to tie everything together.
The client originally did not give me enough time for it to be printed by our external printer, who can do offset and full-bleed work on gloss stock, but I was able to turn it around quickly enough to give them that time. The client was thrilled both with the design of the piece and my speedy execution.
“I just LOVE what you’ve done for Lyrical Sanctuary. Again, thanks for all you help and your wonderful designs!”
- Claudia E. Guzmán
Sociocultural Programming Manager