The Lynchburg HillCats are a small minor league baseball team out of Lynchburg, VA. They are have a heavy influence in the community and host a variety of charity rallies at their home ballgames. Aside from their outreach to the community, they are also very successful within their league. Their current logo does not portray an aggressive, winning ball team and reads more as a mischievous Tom and Jerry type character. I redesigned their identity to illustrate their competitiveness and successin baseball, and also add appeal to fan wear and merchandise.