Pro Bono // Brand Identity
Recently I worked on a Pro Bono project for the Lynchburg Cranes.They are a local sports outreach ministry in the area. They were looking to update their current logo. The client told me what colors they wanted and specifically mentioned that they wanted to go with a crane that looked meaner, more mascot-like, and possibly even more animated. They were working primarily with K-5th graders but recently their target age group has rapidly increased for ages 14-18 years old. So, when sketching out ideas I wanted to incorporate what the client wanted but also keep it appealing and relevant to their main audience. These are a few rough sketches and my final designs.