Lusso: the Italian word for luxury. Residence collections is a relatively new segment of the vacation/leisure category. For it's exclusive members, it provides luxurious homes in exotic, desirable locations while providing concierge services and top shelf amenities. Membership is exclusive and the name, mark, and all collateral needed to reflect this. With a latte color palette and jewelry like details combined with understated materials and beautiful editorial photography, an appropriate balance was struck between warmth and wealth.