Lullabyte Brand Identity

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Created: 04/07/11
Last Edited: 12/04/12
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Description
Parody Identity Project

ArtGr 470
Fall 2010
Professor Andrea Quam

Project Description:
• Study a social issue and create a company that is a 'parody' of it.
• Create a proportional, timeless mark.

Concept:
• I studied the phenomena of 'Designer Babies', where people are beginning to control the sex of their babies. Where does this control end?
• The overall mark is a pacifier, referencing babies.
• The lower part of the pacifier creates the power symbol, referencing technology.
• The upper part references a circuit with the line and block at the end. This block was pulled from the typeface I used, Glypha.
  • Lullabyte Brand Identity
  • Project Description:
    • Study a social issue and create a company that is a 'parody' of it.
    • Create a proportional, timeless mark.

    Concept:
    • I studied the phenomena of 'Designer Babies', where people are beginning to control the sex of their babies. Where does this control end?
    • The overall mark is a pacifier, referencing babies.
    • The lower part of the pacifier creates the power symbol, referencing technology.
    • The upper part references a circuit with the line and block at the end. This block was pulled from the typeface I used, Glypha.

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