Lullabyte Brand Identity

  • Lullabyte Brand Identity
    ArtGr 470, Fall 2010
    Professor Andrea Quam
  • Project Description:
    • Study a social issue and create a company that is a 'parody' of it.
    • Create a proportional, timeless mark.

    Concept:
    • I studied the phenomena of 'Designer Babies', where people are beginning to control the sex of their babies. Where does this control end?
    • The overall mark is a pacifier, referencing babies.
    • The lower part of the pacifier creates the power symbol, referencing technology.
    • The upper part references a circuit with the line and block at the end. This block was pulled from the typeface I used, Glypha.