• Study a social issue and create a company that is a 'parody' of it.
• Create a proportional, timeless mark.
• I studied the phenomena of 'Designer Babies', where people are
beginning to control the sex of their babies. Where does this control
• The overall mark is a pacifier, referencing babies.
• The lower part of the pacifier creates the power symbol, referencing technology.
• The upper part references a circuit with the line and block at the
end. This block was pulled from the typeface I used, Glypha.