Luckyrice 2011 Festival

Created: 05/18/11
Last Edited: 12/04/12
Branding for the 2011 Luckyrice Festival, a week of festivities celebrating Asian culture and cuisine in New York City. Working with the Luckyrice founders, we developed a campaign that celebrated food in New York City in the year of the rabbit. We designed, illustrated and produced a broad range of collateral for their incredible week of foodie activities, including multiple brochures and handouts, print and web ads, as well as signage for the events.
  • Luckyrice 2011 Festival
    Campaign branding and illustration
  • Every May the lovely people at LUCKYRICE host a week of culinary excitement that keeps us salivating all year long. The 2011 Festival graphics were brought to life with the spirit of celebration in the bustling melting pot that is New York City. 
  • The 32 page Festival Guide cover was printed with a magical metallic gold and has a surprise postcard in the front flap that's great for gloating to friends. The interior was printed on a toothy off-white paper that contrasts beautifully with the stark white cover.
  • The four larger events each had a flyer that were inserted into the festival guide. 
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