- Lowery's Chocolate Co.
Identity Re-Branding [FALL 2009]
- This logo re-branding of Lowery's Chocolate Company located in Muncie, IN. My overall design theme for this project was to produce an all-organic chocolate line with environmentally-friendly packaging that is easily recyclable.
*The chocolate comes in assorted espresso flavors (vanilla latte, chai coco, etc) The idea being that people can now get their morning "pick-me-up" with chocolate espresso instead of liquid espresso, saving business professionals from coffee spills.
- Logo Design for Lowery's
(Similar to a Passport Stamp- Travel Theme/ Organic Style)
- Stationary Design
(Similar to a Travel Form/ Boarding Pass or flight information)
- Packaging Design
(Grab-and-Go Packaging Concept Design, fully recyclable packaging, bubble-wrap lining with tin foil)
(LEFT- Newspaper Ad, "no more coffee spills on-the-go, now eat chocolate espresso")
(RIGHT- Magazine Ad, "better than coffee, chocolate instead of espresso)
- Transportation Concept Design
(Truck label visual for transportation services and branding)