Lowcard Magazine / Design Campaign

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Created: 06/06/13
Last Edited: 12/05/13
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Description
Client:
Lowcard Magazine
San Francisco, CA
2013
  • The I.A.S.D is a factitious organization that I invented for the purpose of creating a design campaign based around the people I know to be Lowcard’s die-hard followers & readers. Though in the final client approved design the word "dirtbags" was changed to "losers". 
  • The main visuals of the campaign are based on American blue-collar union seals. I wanted the design to be able to be printed as a single color design (dark ink on light & light ink on dark) as well as work as a strong two color design. Lowcard's logo is the 2 of clubs, so I incorporated the club into the main seal.
  • The campaign also consists of smaller subsidiary designs to be used as hats, patches, stickers & more.

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