Lotta Good Cookies package design

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Created: 01/21/13
Last Edited: 03/02/14
110
3
0
Description
Inexpensive line of cookies for convenience stores and supermarkets.
  • Company:
    PepsiCo
         
    Project:  
    6-SKU cookie packaging line for 3 single-serve and 3 multi-serve varieties.
         
    Purpose:  
    Rebrand packaging for Mexican cookies to be distributed to the U.S. general market as a high value, low cost snack convenience store single packs directed at young adults; Walmart multi-packs aimed at Moms).
         
    Solution:  
    A contemporary representation of brand attributes (great taste, aesthetics, great value) creates a broad U.S. mass market visual appeal – clean, modern, youthful. Product name and photographic image are prominently featured as attracts. Prominently displaying the cookie quantity per package promotes value. Color-coding packages makes cookie flavor-finding fast and easy.
         
    Outcome:  
    Exceptionally high product sales facilitated expansion into additional convenience store and Target Stores. the U.S. general market as a high value, low cost snack.

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