Loom International Illustration

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Created: 01/04/13
Last Edited: 01/04/13
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Description
Loom's goal with their new visual identity was to create a look that is inviting and encouraging. It's a lighter method of motivating people to get involved instead of feeling sad and at a loss of how to help. The use of illustrations makes them stand out among a sea of photo heavy non-profits, (although still greatly appreciated).
Loom's goal with their new visual identity was to create a look that is inviting and encouraging. It's a lighter method of motivating people to get involved instead of feeling sad and at a loss of how to help. The use of illustrations makes them stand out among a sea of photo heavy non-profits, (although those are still greatly appreciated). Loom International is based in Portland, Oregon but works around the world in various countries, serving women and children in need.

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