Long's Horseradish

    Long's Horseradish decided it was time to be rebranded. The Art Institute of NYC selects the best students and gives them the chance to take a special class called Marketing & Design. In that class we actually have a chance to present our campaign to art director, retouchers and creatives at BBH New York.
    The whole experience lasted three months and was extremely valuable to all of us.
    On brief it was stated that Long's wanted to go high end.
    We created a packaging design, 3 ads, story board for TV commercial, website and a viral campaign.
  • Keeping in mind the brief, I decided to go with a feel that evoked a certain elegance from Scotch labels and a touch of masculinity & femininity by introducing a script font.
  • Commercial Storyboard for Long's.