Long's Horseradish

Info
Statistics
Created: 02/07/11
Last Edited: 12/04/12
147
19
0
Description
Long's Horseradish decided it was time to be rebranded. The Art Institute of NYC selects the best students and gives them the chance to take a special class called Marketing & Design.
  • LONG'S HORSERADISH
    Rebranding
  • Long's Horseradish decided it was time to be rebranded. The Art Institute of NYC selects the best students and gives them the chance to take a special class called Marketing & Design. In that class we actually have a chance to present our campaign to art director, retouchers and creatives at BBH New York.
    The whole experience lasted three and was extremely valuable to all of us.
    On brief it was stated that Long's wanted to go high end.
    We created a packaging design, 3 ads, story board for TV commercial, website and a viral campaign.
  • Keeping in mind the brief, I decided to go with a feel that evoked a certain elegance from Scotch labels and a touch of masculinity & femininity by introducing a script font.
  • Commercial Storyboard for Long's.

Discuss This Project: ( Comments)

You must to join the conversation.