Logo Design

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Created: 04/13/12
Last Edited: 11/21/12
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Description
Seal style logo, intended to be an abstract representation of a train wheel, as well as a tip of the hat to the old railroad seals they used to stamp on official documents.
  • Freelance logo design and business card mockup for a transportation consulting firm specializing in rail. A challenging and rewarding project, the company name containing more characters than you would normally expect to see in a logo.

    Seal-style logo is an abstract representation of a train wheel, symbolizing moment and progress. More literally, it is a tip of the hat to the old seals railroad companies used to stamp on official documents.

    The business card present a unique challenge in that I wanted to represent the logo, but also needed the text within it to be legible. My solution was to split the card in half, allowing enough room present a larger logo, as well as include important contact information at a comfortable reading size.

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