These are three logo designs that were created during my time as a student. Each had a different purpose – the first is a fictional ad agency logo created to be used with the “Halfsies” project. For this logo, primary colored squares were used, with the first initial of the last name of each group member. The second logo, “Halfsies,” was created to represent the fictional product concept that our "ad agency" created. Orange and green were the colors chosen because our product was healthy and fun, and using these two complementary colors represents this. The third logo was a redesign for a “bad ad” of an actual product (Youth Corridor) that is being marketed today. Green was used because it was the original color used by Youth Corridor’s logo. Two more shades of green were added in the new logo to give contrast. The new logo concept was based on the idea that Youth Corridor is a “passage to youth.”
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