- Logo Creation
Steps - This customer was a dream. I did a thorough intake on her; her personality, her business type and style, desired impressions, etc....A professional organizer, she was a librarian in a previous life. She also has a strong interest in quilting. This mid-aged mother of two, was also very casual and laid back. She referred to herself as "semi-granola". She provided me with extensive examples of logos she liked, and was able to clearly specify why she liked them.I had several ideas I explored on paper first and spent a good deal of time researching and considering her personality and her desired outcome.I met with her and brought my pantone book, and she picked out several shades to work with,with the express understanding that green had to be one of the colors. She also gave me specific instructions to use a casual script--not too much like handwriting, but not formal like calligraphy.Here, I post photos of part of the process in chronological order.
- The above example was one of the first 3 concepts I proposed. I really kind of enjoyed this particular concept, except for the script. Wasn't liking any of what I was finding. The above examples are actually modifications based on her feedback and curiosity.
The examples above were based on her quilting interests. However, I was trying to be very careful to NOT look like some of the professional organizer logos I had seen during my research.
Again, loosely based on her quilting interest, but also on her desire for minimalism. Still hadn't found a font I liked for the P.O. wording. From the above 3, she asked if I could combine the concepts in 2 and 3 into one. She knew she definitely didn't want the grey bar. She knew she wanted Century Gothic for her name-she liked the informality of the lower case use of L and B. She wanted no grey unless it was in the text.
So, I ditched the books and explored various avenues with this configuration and came up with the above configurations. She decided to ditch the script font search and wanted to try uppercase serifs and she also turned me to look at more.."cute" fonts. I performed checks on some of what she wanted; one of them cost $105. The others asked for donations of $5-15. But the font I found, that I think was far more easily read at a smaller size, and was completely free for commercial use, was Veggieburger.- The Customer chose the block configuration above as it looked like the letters LB, her initials. The symmetry reflects her orderly-ness and a loose relation to quilting. She liked the informality of using lower case letters in her first/last name. However, it was my feeling that the Veggieburger font was a far-better choice than the all-caps font she had me try. She felt it also reflected the "semi-granola" side of her personality. She wants clients to feel relaxed having her helping them. With the rest of the composition turning out so structured, I felt like the only place/way to add in the informality she was looking for, was in using lower case in her name, and this far less structured font. Anything more "whimsical" than Veggieburger, would look too out of place.The green bar that extends across the page was a very specific request of hers from almost the beginning. She knew she wanted a long band of color (green), worked into the overall concept, based on one of her favorite logo examples she had provided me with in the beginning.My client seemed very pleased and even hand delivered her check to me this evening.I think I got spoiled with this client. She really did know what she did and didn't like. Wonderful experience.
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