LogLogic waslooking for a rebranding of its marketing communications -- website,solutions demo, collateral, PowerPoint presentations, tradeshowgraphics, and other material -- to more effectively promote this SiliconValley company’s industry leadership in Log Management andIntelligence. Our analysis and discussions with the LogLogic team ledus to recommend making customer and employee videos highly prominent onthe site. During an audit of the site, we also advised undertaking areorganization of the content to help visitors quickly find theinformation they seek. Though LogLogic’s customers are worldwideenterprise and mid-market organizations, LogLogic’s CEO requested alook that did not seem like a typical enterprise site. In addition, itwas emphasized that the graphics developed for the website must workacross multiple media.
Our initialpresentation to LogLogic included four concepts for the website. Eachconcept included video, either as the main imagery or prominentlydisplayed on the pages. The designs provided options ranging from asmall evolution of the existing site to a radical redesign. LogLogicselected a fresh look that featured video front-and-center, easy-to-usenavigation, well-organized structure, and a customer-friendly feel. Thenew web design and site architecture combine the vibrancy of a consumersite with the structure of an enterprise site. The video testimonialsand easy-to-navigate tabs help visitors understand the LogLogic storyin minutes and encourage them to dive deeper into the site.
ScottDesign developed the entire revised LogLogic website. Scott Designoptimized all videos for the web, created the Flash video interface,and provided the technical expertise for the hosting and playback ofonline video. Scott Design developed a consistent visual brand thateffectively presents LogLogic as an innovative, fast-growing marketleader and pulled the new branding through updates to our award-winningLogLogic product demo, PowerPoint templates, collateral pieces, andtradeshow graphics. Scott Design also created branding guidelines forthe new LogLogic look and feel.
Winner:Three Silver W3 Awards, two Silver ADDY Awards, Silver HorizonInteractive Award, Bronze Summit International Award, Bronze HorizonInteractive Award, The Communicator Awards Award of Distinction