The objective of this project is to create a poster by considering grid systems, typographic hierarchy, positive and negative space, and character combination and overlapping.
In this poster, I used scale and color to create visual hierarchy. I chose a blue and red color scheme to mimic the ocean and the red color of a lobster. The top two levels of hierarchy are the alphabet and the subtitle - both in red. The strong, bold alphabet has been toned down with an overlay of large white ampersands, which also give a wave-effect to mimic the ocean.