Did you know that plaque build-up on your teeth can lead to plaque in your arteries? Scary, right? Tasked with creating a warm and relatable way to remind people that a minute spent using Listerine - the leader in the category - is a minute that really matters. Developed for testing, these storyboards produced positive results with consumers and reinforced Listerine's position as category leader.
Creative Role: ACD, Concept, Art Direction
CCO: Kathy Delaney
ACD, Art: Stefani Cottrill
ACD, Copy: Mikki Brunner
Illustrator: Ernesto Melo