Listerine

Info
Statistics
Created: 01/12/12
Last Edited: 05/17/13
150
2
0
Description
While creating these scripts, my team worked with local NY CCO, Miami Creative Directors, San Fran. Art Buyers and an Illustrator from Barcelona.

These scripts are currently in testing.
Project Info
Owners
Tags
  • Did you know that plaque build-up on your teeth can lead to plaque in your arteries? Scary, right? Tasked with creating a warm and relatable way to remind people that a minute spent using Listerine - the leader in the category - is a minute that really matters. Developed for testing, these storyboards produced positive results with consumers and reinforced Listerine's position as category leader.

    Creative Role: ACD, Concept, Art Direction
  • Credits:
    Agency: SapientNitro
    CCO: Kathy Delaney
    ACD, Art: Stefani Cottrill
    ACD, Copy: Mikki Brunner
    Illustrator: Ernesto Melo