Listerine

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Created: 01/12/12
Last Edited: 05/17/13
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While creating these scripts, my team worked with local NY CCO, Miami Creative Directors, San Fran. Art Buyers and an Illustrator from Barcelona.

These scripts are currently in testing.
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  • Did you know that plaque build-up on your teeth can lead to plaque in your arteries? Scary, right? Tasked with creating a warm and relatable way to remind people that a minute spent using Listerine - the leader in the category - is a minute that really matters. Developed for testing, these storyboards produced positive results with consumers and reinforced Listerine's position as category leader.

    Creative Role: ACD, Concept, Art Direction
  • Credits:
    Agency: SapientNitro
    CCO: Kathy Delaney
    ACD, Art: Stefani Cottrill
    ACD, Copy: Mikki Brunner
    Illustrator: Ernesto Melo