Life, Liberty and the Pursuit of ______.

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Created: 06/11/12
Last Edited: 11/22/12
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A paper promotion project for French Paper's Pop-Tone paper line. The message of the book is to highlight the transformation of the American Dream from what it meant back in the 1950's to what it currently stands for. By utilizing the wide variety of bright colors available within the paper line, the concept was the create a very 'in-your-face' aesthetic to emphasize the importance of what such a drastic change means for all of us, especially after enduring the collapse of our economy.
  • Life, Liberty and the Pursuit of ____.
    An analysis of the changing faces of the American Dream.
  • A paper promotion project for French Paper's Pop-Tone paper line. The message of the book is to highlight the transformation of the American Dream from what it meant back in the 1950's to what it currently stands for. By utilizing the wide variety of bright colors available within the paper line, the concept was the create a very 'in-your-face' aesthetic to emphasize the importance of what such a drastic change means for all of us, especially after enduring the collapse of our economy.

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