Life Fitness Idea Lab

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Created: 11/17/11
Last Edited: 02/02/13
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Description
Hosted during the annual IHRSA tradeshow, the Life Fitness Idea Lab was an invitation-only event attended by Life Fitness’ most valued customers. The interactive, guided, multimedia tour showcased new technologies, product designs and exercise theories in their development phase.

A clean, minimal, high-end feel was created through kiosk and graphic design, lighting, music and traffic flow. These successful elements reflected not only the content of the exhibits and the refined design of the products, but also elevated the customers’ perceptions of the Life Fitness brand.
  • Life Fitness Idea Lab

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