Life Fitness Consumer Ad Concepts

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Created: 06/21/11
Last Edited: 05/23/13
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Description
Our in-house creative team was tasked with developing concepts for a new consumer advertising campaign. Working with our copywriters, I developed a range of concepts meant to connect with the real experiences users have while exercising: dialogue with our inner critics, working through adversity, dealing with injuries, and achieving goals. We highlighted product features and proprietary technologies while maintaining a focus on the individual's needs and goals.
  • Life Fitness Consumer Ad Concepts
    Concept Development  |  Design

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