- LEVRAIL
Branding a bi-coastal rail transportation service - The objective was to brand a bi-coastal rail service, from ground up, that reflected the following qualities: high-tech, high-speed, and high-end. I wanted to create a logo that would hold all three qualities. Because the rail operates by MagLev (magnetic levitation) technology, my logo took the shape of a bird, named "Swifton". I wanted to make him appear floating as the rail would on magnetic levitation. The main audience is the entire US population, so I wanted Swifton to be the face of Levrail as it is fast, energy-efficient, and reliable. Levrail has destinations that carry every customer to the most popular tourist destinations from New York City, Las Vegas, Washington DC, Grand Canyon, and many more!
NOTE: Levrail Brand Standards Guide will be uploaded as soon as I am able to fix my Blurb presets for it to pass the uploading stages online! Stay tuned! Comments and feedback are welcomed and deeply appreciated! 
This was Swifton in his early stages. I wanted a mark that would be dynamic, representing Levrail as high-speed, high-tech, and high-end. After doing some subtracting with pathfinder, I finally got the mark I wanted.
After achieving the mark I wanted, it was time to decide what color I wanted Swifton to be. I came up with red, green, purple, gray, blue, and orange. After numerous surveys of which color would best represent Levrail in terms of the quality I wanted, the top 3 colors were red, purple, and blue.
Green & Orange were eliminated because it conveyed more of an eco-friendly brand.
Grey was eliminated because it sparked the least enthusiasm and was too conservative.
These were my final round of color choices. I applied a linear gradient on the wings to give it more dimension and body. In the end, I chose red because it is a strongest color that conveyed the brand I wanted. I eliminated purple because it only represented the 'high-end' of my brand for being the royal color. I eliminated blue because of I did not want to convey a medical environment.
Red was the final color chosen because it conveyed Levrail as high-speed, high-tech, and high-end.
This is the 'special edition' silver logo which is used minimally if the use of red becomes overly dominant throughout the Levrail Brand Standards Guide.- The Levrail Stationary--Letterhead, envelope, and business card! The white wings on the business cards are die-cuts.
- Front and back of the letterhead
- Front and back of the envelope
- Front and back of the business card. The white wings are die-cuts.
- The iPad with Levrail wallpaper and the Levrail app icon.
- Another closeup view of iPad with Levrail wallpaper and app icon.
- An example view of Levrail's website on iPad. This is how it will look for people who are new to Levrail just before downloading the app.
- These are examples of how the Levrail App looks like on mobile.
- Navigation options for Levrail's app.
- Sample page showing the many stops you can depart and arrive to when you ride Levrail!
- Levrail t-shirts
- Levrail hoodies
- Levrail drinkware--single & double shotglasses and mugs
- My brand touchpoint is the Rubik's Cube. It's a fun and crazy brain challenger! This puzzle will keep you puzzled that your ride with Levrail feels like a trip to your favorite local restaurant!
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