Levis Strongest Thread and Piles Posters

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Created: 02/08/13
Last Edited: 03/13/13
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Description
When Levi's asked us to design a poster for the 501, we simply took a picture of their jeans–but not before deconstructing them down to the individual threads and buttons, and then reforming the pair and incorporating the sentence "This is a pair of Levis, sewed with the strongest thread", conveniently found on the inside pocket of the jeans.

Levi's, The Strongest Thread
Creative Director: Stefan Sagmeister
Design: Joe Shouldice, Richard The
Photography: Tom Schierlitz Photography
Client: Levi Strauss & Co
Date: 2008
size: 33 x 47 inches (A0)

Studio of Record: Sagmeister Inc.

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