For my Corporate Branding class we were given the task to create a branding identity for a fictional train company and a . For the semester long project we were supplied with the name 'Lev Rail' and with the idea of a bi-coastal train. Able to choose my demographic, stylistic elements, and manner of train-- I chose to fashion a high-end train that would be at the forefront of luxury dinning and at the forefront of transportation that travels at 400 km/h.
Below are some sample pages and cover of my Branding Standards Book; a collection of all the aspects of the Lev Rail company's identity. The book is 12in x 12in and has 33 pages.
As well, for the project I created a complementary wine box that would be given to passengers as part of the branding experience.