Lee Ayers is a local jewelry store in Stevens Point, WI. Lee Ayers showcases one of the finest collections of colored gemstones, diamonds, engagement rings, and watches. Class, quality, and elegance are featured in Lee Ayers identity.
The overall design is clean, legible, and recognizable. Lee Ayers wants their customers to feel confident in choosing their brand. Although Lee Ayers Jewelers is professional and high class, they want to come across as friendly too. To ensure this, a warmer pink tone is used with the greens and blues. Once a customer shops at Lee Ayers, they become a part of the family. Lee Ayers wants to gain the trust of their customers enough to keep them coming back for generations.