Lance Armstrong Foundation Paper System

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Statistics
Created: 04/11/11
Last Edited: 12/04/12
249
6
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Description
This is a two-color system printed for a nonprofit with a budget in mind. It was designed to implement the Foundation’s most highly regarded brand asset—the LIVESTRONG wristband—in order to leverage brand awareness through the most of basic of the organization’s communications.
  • Lance Armstrong Foundation Paper System
    Corporate Communications

  • This is a two-color system printed for a nonprofit with a budget in mind. It was designed to implement the Foundation’s most highly regarded brand asset—the LIVESTRONG wristband—in order to leverage brand awareness through the most of basic of the organization’s communications. The linked wristbands communicate that no one should fight cancer all alone.

    Pre-existing brand assets were leveraged in a way that was fresh and new to both the organization and its constituents. Also, many recipients of the business card either hang on to them as a memento or pass them to friends for the helpful cancer survivor hotline on the back side. And, by planning for a three-year print run, we were able to get a price break on our premium recycled paper and a custom LIVESTRONG watermark at no additional charge.