Lamar Digital Outdoor Advertising Dashboard

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Created: 09/11/12
Last Edited: 12/04/12
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Description
PROJECT DATE: 2009
AGENCY: Razorfish

A Jiffy Lube Story
Buying Large-Format Digital Media Self-Service

This design exploration took place as part of a business strategy/planning process and is not rooted in any primary customer research. The design assumptions made are hypothetical and would, of course, change and/or evolve based on any customer research conducted prior to developing a user experience brief and creative concepts.
  • Storyboard
  • USE DESIGN SKETCHES & PERSONA TO SHOW HOW THIS TOOL WORKS
  • Page Sketches
  • DASHBOARD LANDING PAGE
  • SEE HOW IT WORKS VIDEO
  • AD DESIGN STUDIO
  • OUTDOOR BOARD EXPLORER
  • SET SCHEDULE AND PURCHASE
  • FULL SET OF MOBILE MONITORING TOOL
  • EXTENTIONS — DIGITAL INTERACTION WITH MOBILE DEVICES AND DAY PART PLACEMENTS

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