In 2011 Studio/lab partnered with Krueck + Sexton Architects and the Lake Point Tower building renovation committee to develop graphics and wayfinding for the public spaces on the residential floors of this iconic Chicago landmark, built in 1968. Directional and typographic elements are custom-designed to reflect the geometry and modernist iconography of the building. Graphic patterns express the ethereal forms and spectrum of color produced by the atmospheric conditions of air and water, lake and sky. The scope of work includes signage standards, architectural and directional graphics, and improved life-safety graphics.
Exterior photography: Marcin Wichary; Interior photography: Tim Wilson