LabFusion Conference Campaign

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Created: 03/09/10
Last Edited: 12/04/12
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Description
Branding and promotional materials for scientific association's conference.
Project Info
Owners
Credits
David James Group
Tags
  • Working as the contract art director and designer with a small marketing firm, I designed the identity and all of the marketing materials needed to launch this professional association's new conference. Campaign materials included self-mailers to drive abstract submissions and registration; email campaign that highlighted different features of the conference; print ads and Web banner ads. At the end, I also designed a laid out a 200-page final program book -- where attention to detail was vital. While collaborating with a virtual team of marketing professionals assembled by the agency, my teamwork and organizational skills ensured that elements were completed accurately and on time.

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