LabFusion Conference Campaign

  • Working as the contract art director and designer with a small marketing firm, I designed the identity and all of the marketing materials needed to launch this professional association's new conference. Campaign materials included self-mailers to drive abstract submissions and registration; email campaign that highlighted different features of the conference; print ads and Web banner ads. At the end, I also designed a laid out a 200-page final program book -- where attention to detail was vital. While collaborating with a virtual team of marketing professionals assembled by the agency, my teamwork and organizational skills ensured that elements were completed accurately and on time.