FINAL 4TH STREET RETRO RAMBLE LOGO
Chosen as the official Retro Ramble & Sidewalk Sale logo, this design also incorporates the 4th Street "button" logo located at the top, so it's actually a logo within a logo. The Retro Ramble logo was applied to a poster, postcard and brochure. T-shirts and caps with the logo were also sold at the event (bottom). Directly below are the original five logo concepts submitted for review. The last logo – not my favorite – was the one that was picked and the one that I modified and finessed to create the final logo you see above. I think reworking the fonts and working a lot more with the colors greatly improved it from the original sketch.