LNG by Li-Ning Mobile Store concept

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Created: 07/28/11
Last Edited: 11/20/12
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Description
During my time as Creative Director at LNG by Li-Ning, I created this concept for a mobile store, targeting 2 & 3 tier cities in China. The mobile store as flexible elements, showcasing the products, carrying a digital dressing room, a internet hub and a DJ Set for events. LNG is a sport-fashion brand targeting Chinese youth ( Generation One), bringing a happy, positive lifestyle to the market. The brand is designed as a blank canvas, creating a space to express creativity, building consciousness for the environment and establishing a urban community of trend leaders.

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