As art director and lead brand steward, I was privileged to
act as a consulting creative director with SpringBox on the 2010 re-launch of
LIVESTRONG.org. I consulted regularly with the design team to maintain visual consistency
of the website with other brand touchpoints, and to weave a powerful expression
of the LIVESTRONG brand into the structure of the site. The resulting redesign
successfully combines brand expression, seamless navigation and compelling
storytelling via efficient and fluid technology.