The 2008 LIVESTRONG Summit took place on the campus of The Ohio State University. The location, in the midst of the Presidential election, was deliberately selected to fulfill the Summit’s mission: to make cancer anational priority. More than 1000 delegates selected one of three tracks: Grassroots and Advocacy, Grassroots and Elections or Grassroots and Fundraising. Distinguished speakers included Senator John McCain, while delegates made videoon-site for presentation in seminars, and later for uploading to YouTube.
Project deliverables included a comprehensive brand for theLIVESTRONG Summit, environmental graphics, a main stage design, attendee package was distributed on a branded flash drive and on-site graphics enabled each group to appear as an engaged constituency.