LIVESTRONG Summit, 2008

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Created: 04/09/11
Last Edited: 12/04/12
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Description
Project deliverables included a comprehensive brand for the LIVESTRONG Summit, environmental graphics, a main stage design, attendee package was distributed on a branded flash drive and on-site graphics enabled each group to appear as an engaged constituency.
  • LIVESTRONG Summit, 2008
    Columbus, Ohio
  • The 2008 LIVESTRONG Summit took place on the campus of The Ohio State University. The location, in the midst of the Presidential election, was deliberately selected to fulfill the Summit’s mission: to make cancer anational priority. More than 1000 delegates selected one of three tracks: Grassroots and Advocacy, Grassroots and Elections or Grassroots and Fundraising. Distinguished speakers included Senator John McCain, while delegates made videoon-site for presentation in seminars, and later for uploading to YouTube.

    Project deliverables included a comprehensive brand for theLIVE
    STRONG Summit, environmental graphics, a main stage design, attendee package was distributed on a branded flash drive and on-site graphics enabled each group to appear as an engaged constituency.
  • Survivor portraits and their stories cover the lobby windows from floor to ceiling. Printed on mesh, the portraits help brand the space and also create a general warm welcome to others going through similar experiences.
  • Opposite the survivor windows and flanking the auditorium entrance is the welcome signage. 
  • In the lobby area, attendees visit the LIVESTRONG information booth to find out more about the organization and the Summit itself.
  • In between sessions the attendees to the conference use the lobby area to meet with each and recap the sessions before heading to their breakout sessions.
  • Wayfinding signage helped attendees navigate their way through The Ohio State University campus. Removable arrows helped organizers fine-tune the most direct paths to conference rooms.
  • Hand-held signage helped session leaders corral attendees.
  • The signs also helped the leaders find each other across campus.
  • All attendees wore credentials throughout the event.
  • Credentials were color-coded according to which role and track each attendee represented. The badges contained maps and schedules, and were saved as mementos of the event.
  • Conference attendees received a branded goodie bag upon check-in, which included a water bottle, credentials and other materials relevant to touring The Ohio State University campus.
  • In lieu of printing and shipping collateral, all Summit-specific handouts and follow-up information were saved to branded flash drives.
  • We transformed the auditorium into a branded LIVESTRONG experience, complete with survivor portraits, branded signage and lighting effects to enhance the presentations.
  • Branded gobos enhanced our stage presence.
  • The whole experience kept the audience engaged throughout every presentation.
  • All location photography © Kreutz Photography.