Project deliverables included a comprehensive brand for the LIVESTRONG Summit, environmental graphics, a main stage design, attendee package was distributed on a branded flash drive and on-site graphics enabled each group to appear as an engaged constituency.
Survivor portraits and their stories cover the lobby windows from floor to ceiling. Printed on mesh, the portraits help brand the space and also create a general warm welcome to others going through similar experiences.
Opposite the survivor windows and flanking the auditorium entrance is the welcome signage.
In the lobby area, attendees visit the LIVESTRONG information booth to find out more about the organization and the Summit itself.
In between sessions the attendees to the conference use the lobby area to meet with each and recap the sessions before heading to their breakout sessions.
Wayfinding signage helped attendees navigate their way through The Ohio State University campus. Removable arrows helped organizers fine-tune the most direct paths to conference rooms.