Branding a Retail, Hotel, and Office Complex in Washington D.C.
An Innovative Redevelopment in Southwest Washington, D.C.
A full-service destination, centrally located in Washington, D.C, L'Enfant Plaza is a landmark mixed-use project consisting of several newly designed office buildings, a dramatically re-envisioned retail promenade, thoroughly renovated foodcourt, and an elegant, amenity-rich, extended stay hotel.
Work completed: Brand Strategy and Identity Design, Copywriting, Design for Marketing Collateral Presentation Materials, Website Design and Online Presence, Brochure, Digital Interactive Displays, Plaza Wayfinding and Directory System, Decorative Sculptural Signage, Environmental Signage, Brand Manual & Style Guide.
*This is a project still in development and under construction.