LEAD 21st Birthday Card

  • LEAD 21st Birthday Card
  • York College's LEAD (Life Enhancement and Development) Coalition sends a birthday card to each student who turns 21. When I was approached to do a redesign, the card being sent was unappealing and destined for the trashcan. My contention was that if students were to actually read the information contained in the card, it needed to be something they would want to stand on top of the TV or desk and live with.