Logo redesign and brand standards, website redesign, company letterhead and business cards.
Kulite is the global leader in pressure transducer technology. The focus of this project was to create a new identity for Kulite to enhance the communication of their existing brand. Pressure transducers, in basic terms, are mechanisms that convert pressure into an analog electrical signal. In short, they make things go.
For the logo and identity, the idea was to capture the symbolism of energy, motion, and electrical currents while working within the existing color scheme for the brand.
The logo symbolizes all of these ideas, and also hints at the idea that the applications for pressure transducers range from small to large.
From this, brand standards have been developed as well as an update to the Kulite website.