Koyo Needle Bearing - Rebranding 2012

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Created: 10/03/12
Last Edited: 01/14/13
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Description
Movie poster re-branding project with video trailer - Phase One. Produced, directed, and created by Matt Lucas for Koyo Corporation. Concept by Matt Lucas and Jaime Lox.

The entire campaign features full page print ads, web graphics and animations, full sized movie posters and a few other surprises for our customers and sales staff.
  • Coming 2013 - Koyo Movie Trailer ... Turn up your speakers!
     
    Posted to Vimeo.com in October 2012, this trailer was embedded on the Koyo USA website, the JTEKT Europe (Koyo Europe) website, as well as being featured on the Plant Services site.

    Created using Adobe After Effects, Premeire Pro, and Photoshop
  • Starting January 2013... Full page print ads in several industry magazines, 24 x 36 movie posters for branches and customers, and a 10-minute video in  the works.
  • Half-page print ad in a customer's catalog - Great placement on the index tab page
  • October, November and December 2012: 
    Movie poster and full-page print ad. Print Ad featured in Plant Services and others.
  • Detail:  Credits section features our company names and products
  • 2012 Full Page Print Ad Sample
     
  • This (my) campaign was just adopted by our European division!!!  Cool !
  • Koyo Mini-Site Landing Page Header Graphic

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