Kmart Back To School Campaign

  • Kmart needed a fresh¬†approach to showcase their back to school season. Our Make It Epic concept created a modern attitude to looking forward to the new year. A microsite became the¬†ultimate back-to-school resource center providing quick links to great clothing and supplies plus special back-to-school deals, contests and promotions. Promotional mailers, emails & signage were created to reinforce the event.