Kmart Back To School 2012

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Created: 05/01/13
Last Edited: 05/01/13
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Description
Concept, identity, art direction, strategy and design for retail promotion.
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    Kmart needed a fresh new approach to showcase their back to school season. Our Make It Epic concept created a modern attitude to looking forward to the new year. A microsite became the
    ultimate back-to-school resource center providing quick links to great clothing and supplies plus special
    back-to-school deals, contests and promotions. Promotional mailers, emails & signage were created
    to reinforce the event.
     

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