Kiva: Brand Redesign

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Created: 01/11/11
Last Edited: 10/08/13
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Description
Brand redesign for Kiva, a non-profit microlending website that supports entrepreneurs from developing nations. Deliverables included logo design, brand toolkit, website, typography and color palette, business system, and marketing collateral.
  • Kiva Brand RedesignPrint & Web
     
    Brand redesign for Kiva, a non-profit microlending organization that supports entrepreneurs from developing nations. Through the exploration of business and design strategies associated with brand development, I contrived three solutions to aid in Kiva's success:
    1. Personalize the lending experience.
    2. Operate transparently.
    3. Unify and strengthen visual identity.

    The Kiva brand redesign began with identifying the problem with the brand and implementing a solution. Deliverables included logo design, brand toolkit, website, typography and color palette, business system, and marketing collateral.

    Kiva's visual identity is influenced by photography, a playful color palette, and circular graphics, which represent the lender/entrepreneur relationships within the Kiva loan cycle.
     

    ** Best of Show & Web/Interactive Winner/2011 AIGA Flux Student Design Competition **
    ** Selected for the 2011 AIGA National Student Show **
    ** Selected for the 2011 AIGA A7 Awards **

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