The solution was to create a retro feel that was carried throughout the logo and branding. The manual, covered with the signature boomerang pattern Formica, sets out what typeface can be used, spacing, design elements, and misuse examples. A character named Betty accompanies the logo much like the old brands of eras past. She holds a spatula much like Rosie the Riveter so as to represent a strong woman and move away from the gender struggles of the day. A recipe box was made that will give the patrons family secrets of famous chefs once a week. The boomerang was carried through to the bags and used as a handle.