Kitschen Sink

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Created: 04/20/10
Last Edited: 11/27/12
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Description
Kitschen Sink is a kitchen supply store that sells vintage and retro inspired cooking supplies and appliances. They are a distributor of selective items from various companies such as Formica and Knoll selling the boomerang laminate and the tulip table respectively.
  • Kitschen Sink is a kitchen supply store that sells vintage and retro inspired cooking supplies and appliances. They are a distributor of selective items from various companies such as Formica and Knoll selling the boomerang laminate and the tulip table respectively. They also have a stock of vintage supplies handpicked by their buyers.

    *Gold Addy Winner
  • recipe box
  • recipe cards
  • recipe cards
  • branding manual cover made of Fromica with Boomerang Pattern
  • branding manual
  • branding manual: tabbing system
  • branding manual: color guidelines
  • branding manual: picture options
  • box and small  shopping bag
  • shopping bags
  • The solution was to create a retro feel that was carried throughout the logo and branding. The manual, covered with the signature boomerang pattern Formica, sets out what typeface can be used, spacing, design elements, and misuse examples. A character named Betty accompanies the logo much like the old brands of eras past. She holds a spatula much like Rosie the Riveter so as to represent a strong woman and move away from the gender struggles of the day. A recipe box was made that will give the patrons family secrets of famous chefs once a week. The boomerang was carried through to the bags and used as a handle.

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