Kids II, Inc. Bright Starts Hybridrive

Info
Statistics
Created: 03/25/10
Last Edited: 12/04/12
733
4
0
Description
Every month people who work in the environmental field, the eco curious and the environmentally minded meet up at informal sessions known as Green Drinks. Green Drinks is an international event with over 525 chapters worldwide. Green Drinks Charlotte meets the second Thursday with a great selection of people ranging from Architects to Builders, Scientists, Organic Farmers and more.
  • KIDS II, INC. BRIGHT STARTS HYBRIDRIVELOGO, PRODUCT GRAPHICS, PACKAGING AND POINT OF SALE CONCEPTS
  • HYBRIDRIVE LOGO CONCEPT
  • HYBRIDRIVE PRODUCT GRAPHIC CONCEPTS
  • HYBRIDRIVE PACKAGING CONCEPTS
  • HYBRIDRIVE POINT OF SALE CONCEPTS
  • Kids II, a BOLTgroup client, is one of the world's fastest growing infant product and baby gear companies, designs, distributes and markets over 100 products under its Bright Starts brand name and also holds the license to design and manufacture products for Baby Einstein and Boppy.

    Kids II developed a unique magnetic drive technology called Hybridrive for a new line of products in which they needed a brand logo along with product, packaging and point of sale graphics. The logo needed to portray the new efficient magnetic drive technology that replaces the traditional battery-powered motor in similar products. The rounded friendly typeface and curved line which similates a smiling face (happy baby) also depicts the magnetic technology's reliability, silence, comfort and environmental responsibility since fewer batteries are needed to operate the product.

    Designed while under contract for BOLTgroup in Charlotte, NC
    Client: Kids II, a BOLTgroup client | Director of Brand Development: Tim Bogert | Designer: Rachel Martin
     

Discuss This Project: ( Comments)

You must as a Creative to join the conversation.
    See More ↓
    Loading…