Kemper logo animation

FIELDS:Branding
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Created: 02/05/13
Last Edited: 04/16/14
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Description
Unitrin is a diversified insurance holding company that provides automobile, homeowners, life, and health insurance to individuals and small businesses through several subsidiaries. Over the past several years the company had transformed itself from a diversified financial services holding company to a more focused insurance company.

Lippincott worked on signaling Unitrin’s new position in the marketplace with a new corporate name, Kemper, and a new brand strategy and identity to be applied across the full portfolio of its insurance businesses.

lippincott.com
  • "Unitrin is a diversified insurance holding company that provides automobile, homeowners, life, and health insurance to individuals and small businesses through several subsidiaries.  Over the past several years the company had transformed itself from a diversified financial services holding company to a more focused insurance company."
     
  • early storyboard exploration:

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